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YouTube most watched for citizen content- reflects study

Pew Research Center’s Project for Excellence in Journalism released their examination of 15 months of the most popular news videos on the Google owned site this week. It found that while viewership for TV news still easily outpaces those consuming news on YouTube, the video-sharing site is a growing digital environment where professional journalism mingles with citizen content.

This new study has found that YouTube has become a major platform for news, one where viewers are turning for eyewitness videos in times of major events and natural disasters.

Internet has been already redefining the way information is being shared and is posing a challenge to the unidirectional bombardment of information and centrally controlled way of production of news. YouTube offers its subscribers opportunity to create and post news content as well as their personal content on Internet via videos. Here the videos or the news is generated by the user, who has been only a consumer of news, and with Internet has become a producer of the news.

“There’s a new form of video journalism on this platform,” said Amy Mitchell, deputy director of the Pew Research Center’s Project for Excellence in Journalism. “It’s a form in which the relationship between news organizations and citizens is more dynamic and more multiverse than we’ve seen in most other platforms before.”

More than a third of the most-watched videos came from citizens. Than more half came from news organizations, but footage in those videos sometimes incorporated footage shot by YouTube users.

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