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e-mamta, Mother and Child Tracking System

“When a mother dies, children lose their primary caregiver, communities are denied her paid and unpaid labour, and countries forego her contributions to economic and social development. Most maternal deaths could be prevented if women had access to appropriate health care during pregnancy, childbirth, and immediately afterwards.” says the Government of Gujarat on the website of e-mamta, a Mother and Child Tracking System launched by the Health and Family Welfare Department of the State Government.

The program consists of an online registration system combined with a call center for keeping track of pregnant mothers, infants and children attending government-run health services. The program ensures receipt of proper medical services and vaccinations, and system supports the identification of every pregnant mother who visits a government health facility, monitoring her from conception through 42 days after delivery. The call center officials frequently call the woman to ensure that she is receiving proper medical attention. Children are monitored for a period of five years to ensure receipt of immunizations.

Thousands of rural health workers, trained by the National Rural Health Mission (NRHM), go door-to-door collecting information on pregnant women, infants and sends it using their mobile phone to State Rural Health Mission (SRHM). SRHM is a government body, which collates the data into a centralized repository. This data is then used to alert rural health workers – through SMS – to make sure they reach out to the pregnant women and mothers regarding immunization dates or medicines to be taken.

The scheme explores to use mobile technology to reduce infant and maternity mortality rates.  There are 480 million number of families have registered with the scheme and have been given unique identity numbers. The scheme has been successful in reducing infant mortality rate from 48 in 1000  live births to 44 in two years.

The service which was started in May, 2010, is available in English and Gujarati. After its success in Gujarat, the Indian government has adopted the system for replication in other states.

 

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