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Smartphones- mainstream devices

US: Smartphones and tablets, and these kinds of devices will continue to show strong growth through 2013, says a June 2012 Mobile Content Study conducted by Frank N. Magid Associates, Inc.

58% of American consumers now use smartphones (76% among those under the age of 44 years). Tablet usage has grown from 0 to 34% in two years. By mid 2013, the smartphone audience will increase 53% from 99 million to 151 million users, and the tablet audiences will more than double, from 51 million to 106 million users, fueling the demand for even more mobile-optimized content.

In terms of operating systems, Android has extended its lead on the smartphone platform – 48% to 32% over iPhone – and is rapidly encroaching on the iPad in the Tablet arena as well.  The iPad now makes up only 50% of the installed tablet base, down from 72% in 2011.  Among consumers planning to purchase mobile devices in the next 12 months, 51% and 75% are already tablet and smartphone owners, respectively, which demonstrates consumers’ desire to own the latest devices.

The study included, a nationally representative sample of 4,734 cell or smartphone owners ages 12-64. Data was collected between May 26 – June 1, 2012. Magid has tracked key mobile trends, behaviors, and activities since 2009 and the study provides access to key longitudinal data related to mobile content and consumer behaviors.

India: According to CyberMedia Research total handset sales exceeds the 50 million mark for the first time in the quarter ending March. Smartphones accounted for a mere 5.3% of this, yet under 2.7 million units of these have been sold, and these are seen setting a scorching pace.

The handsets market will grow at over 30% during 2012, said CyberMedia.

“First, there has been a marked reduction in smartphones prices. Today, one can purchase a smartphone for `3,000-4,000, which is only marginally higher than a basic handset. Secondly, free downloadable content in the form of apps, which are now readily available to the huge prepaid subscriber base, is also pushing smartphone growth,” said Arun Vohra, independent telecom consultant and former head, Videocon customer service delivery.
Burgeoning demand for data services is also a factor.

“So many first-time internet users today are having their first experience of browsing on the mobile phone,” said Sethuraman of Huawei.

World: A recent study by market research firm IDC revealed the smartphone market grew 42.1% in the second quarter of 2012, while the worldwide mobile phone market grew just 1% year-over-year. Smartphone vendors shipped 153.9 million handsets in the second quarter of 2012, compared to 108.3 units in the second quarter of 2011.

(Source: sacbee.com, dnaindia.com, bgr.com)

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